“The Power of One”, the theme of PKF Internationalâ€™s Global Gathering of partners this year â€“ the focus on one brand and on our core values of Passion, Teamwork, Clarity, Quality and Integrity. The Power of One refers to the one brand around the world including here in the Middle East region, serving our clients not only domestically, but internationally. Firms and partners signed up to a commitment to one quality offering to ensure that all clients receive the same quality of service internationally as that which they have come to expect from their local PKF office.
Of the core values, Passion played a big part as partners were tasked to think about their firms and lives of the future and how that could reflect the services offered to clients. After all, our clients are our true â€œbrand ambassadorsâ€.
Finally, I would like to commend Komal Bhatia from our Dubai office, whose comments on what Teamwork means have been included in PKF Internationalâ€™s â€œOur Valuesâ€ publication:
“It is essential that we support each other at all times. Irrespective of whether a colleague is a part of the assignment or not, I expect them to assist me when I am in need of help. Teamwork is not limited to our respective teams. It extends to other audit teams as to higher or lower levels of the hierarchy”.
In this issue we are pleased to feature an interview with Mr. Abdalla Al-Banna of the Dubai World Trade Centre Authority. We also have our usual update from Oman as well as a special feature on the Brexit featuring insights from PKF member firms from around the world.
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